Inspired by Tissue Paper

inspired by tissue paper

last design at the current studio in West Fargo

I’ve tried it all with this business, other than daily deliveries. If you know me, daily deliveries is a nightmare. A time sucker. A waste of time. And I cherish my and your time. It’s one of my main values. Do they spread happiness to who is giving and receiving them. For sure. But if I’m not happy in creating a quick design and all the packaging, gas emissions, time - did I mention time yet? Then the recipient will feel that in their arrangement. Not directly but there will be something that is a little off.

I want my work to be cherished. I want others to not expect what they are about to see. I want them to know, without me telling them, that the piece has a part of my heart and soul. I want it to take time to create. I want it to be curated from our gardens or local flower farms. This is the work that I seek. Fulfillment in the process and time to fully dive into the piece. This means less. Less projects, less weddings, less everything other than what makes this business run.

I’m ready a book Company of One. This book is spot on for me and I’m only on page 5. I never wanted this business to be huge or be the flower shop that flowers for everyone at any cost. This business is small and intentional on purpose. It’s me that does it all. Except for my fabulous CPA and bookkeeper. I ask for help when I need it and people join. When clients work with me I want them to feel safe and feel my excitement for the project. I want them to know that when they are divulging all their floral dreams that they don’t have to repeat themselves because it will be me to the very day of creation.

I will slowly move away from weddings. When I mean slowly, it could take years or even one creating for a few each year. Let’s be very clear, I did not that I think weddings were my way in to the industry. Holy shnikes, if this is the way in than I hope the other side is easier. Weddings are the best challenge. Too many weddings on a one woman business is soul sucking. And that’s not fair to my people. I love them all. But it’s time to move forward. To take a step back and see what else is possible in the flower world. I was talking to my husband the other day, after reading page one of Company of One. “Wouldn’t it be cool if I could make my income in the winter and be in the gardens for the spring, summer and fall?” Sound crazy? I think so but why would it be impossible. Not that I wouldn’t work at all during those months, but less. Less on the hustle and more on the product that brings everything together. It’s a project that I feel will bring a lot of insight and I know I’m lucky to be able to try this out. I have the support and strength to figure out how to make this work.

I’ve worked incredibly hard for the past 30 years during the summers. It’s time for a change. It’s time to give my nervous system, hello vagus nerve system I’m talking to you, a break. A real break. For real giving “smell the roses” my go to each day. We have incredible flowers we are going to be growing in 2025 that I’ll want to share with you. Potentially on the socials, but mainlyhere. On the blog, in the newsletter. Buy, don’t buy. That’s not the reason. The reason is that I love to grow and I’ve put that as the supplement for the past 4 years of the business. Now is it’s time to shine and see if that’s what brings me the most joy to then share to my clients. Be that weddings, museum designs, or bunches of beautiful flowers for the public.

Above is the last arrangement to be designed in my West Fargo studio. By the start of the new year I’ll be close to my gardens again and can’t wait!

oops, almost forgot the coral gerberas